Skip to main content

MG Ads Data Reporting and Settlement Process

Introduction​

To help developers better understand the data reporting and settlement process of MG Ads, as well as the integration of third-party attribution SDKs within the platform, this guide has been prepared. The goal is to enable developers to effectively use the MG Ads platform to achieve application monetization.

MG Ads Data Reports​

MG Distributed Product Advertising Data Report​

MG distributed product advertising includes game and application products and uses the CPI (Cost Per Install) billing model.

Developers can view relevant data reports in the “Reports” section of the MG Developer Management Console.

The report includes the following key metrics:

  • Delivery Volume
    Indicates the scale of MG distributed product advertising within the application and reflects the overall market coverage.

  • Impressions
    Shows how frequently advertisements are displayed and serves as a key indicator of ad exposure.

  • Clicks
    Reflects the level of user interest and engagement with the advertisement.

  • Installs
    Indicates the effectiveness of the advertisement in driving users to install the promoted application.

Third-Party Advertising Network Data Reports​

Google​

  • Advertisements delivered through Google Ad Manager are billed based on the CPM (Cost Per Mille) model.

  • As an aggregation platform, MG Ads considers ad fill rate when requesting these ads.

  • Developers can view impression data and revenue data in the MG Developer Management Console. During data processing, the platform takes into account operational costs and risk factors, and displays advertising revenue after the corresponding deductions.

  • Google Ad Manager partnership policy:
    https://support.google.com/admanager/answer/9059370

Other Advertising Resources​

  • Some advertising resources integrated into the MG Ads SDK operate under billing models such as CPS (Cost Per Sale).

  • Developers can view impression data and revenue data through the management console. MG will display earnings according to operational conditions.

Disclaimer​

Developers who choose to use the MG Ads service must comply with the partnership policies of both MG and the third-party advertising networks aggregated by MG Ads.

Developers acknowledge and understand that MG maintains advertiser master accounts on third-party advertising platforms, under which multiple sub-accounts are created.

When developers use MG Ads, they are operating through one of these sub-accounts.

If a developer’s sub-account is suspended or penalized due to violations committed by other accounts within the same advertiser structure, and such suspension is not caused by MG’s fault, MG shall not be liable for any resulting losses affecting the developer’s normal operations.

Financial Settlement​

Settlement for MG Distributed Product Advertising Revenue​

  • The settlement cycle is monthly.

  • All revenue generated from MG distributed product advertising belongs entirely to the developer.

Settlement for Third-Party Advertising Revenue​

  • The settlement cycle is monthly.

  • After MG Ads processes the data and deducts relevant operational costs, the remaining advertising revenue will be displayed to developers.
    (The deduction logic and calculation method are reflected in the data reports.)

  • Google’s minimum payout threshold is $100.

If the previous month’s advertising revenue does not reach $100, the payment will roll over to the next settlement cycle until the total revenue reaches the minimum payment threshold.

Settlement for Other Advertising Resources​

  • The settlement cycle depends on the specific requirements of each advertising partner.

  • When commissions are paid, applicable taxes and fees will be deducted. MG will display the revenue breakdown in the developer dashboard.
    (The responsibility and amount of these costs are described in the data report.)

  • Due to differences in laws and tax regulations across countries, tax costs may apply.

MG will send developers the settlement report for the previous billing period via email before the 25th calendar day of each month.

Within 7 calendar days after receiving the developer’s invoice, MG will transfer the corresponding advertising revenue to the developer’s designated bank account.

Integration of Third-Party Attribution SDKs​

MG Ads integrates third-party attribution SDKs, such as Kochava and UET.

These SDKs play an important role in areas including:

  • Mobile marketing analytics

  • Anti-fraud detection

  • Data integration

  • Transparency

  • Deep linking

By integrating these SDKs, MG Ads can collect more comprehensive data, optimize user behavior analysis, and perform cross-platform comparisons, thereby contributing to the growth of the application ecosystem.

Conclusion​

The advertising integration, data reporting, and settlement processes of MG Ads are designed to provide developers with a clear and transparent service structure.

We hope developers can fully understand and utilize these features to achieve success in application promotion and commercial monetization through the MG Ads platform.

Settlement Exceptions and Handling Procedures​

If issues occur, such as:

  • Revenue not being received

  • Payment failures

Developers may contact the MG customer support team for assistance.

Third-Party Attribution SDK Data Analysis Methods​

For examples and methods on how to utilize third-party attribution SDKs for data analysis and optimization, developers may refer to the relevant developer documentation resources.